We are in a new era of business casual – branded apparel has taken on a whole new value as we realize it doesn’t have to be boring, basic or uncomfortable.

Internally, branded apparel can give your team a sense of unity, purpose and company pride. Externally, branded apparel can effectively promote and heighten the perceived value of your brand when quality garments and modern designs are used.

Here, we go into detail on fabric composition, identifying industry trends, branding, differentiation methods and selling techniques that we use daily to grow strong brands for our clients!

      1. C.O.E. (Carded Open Ended) fabrics are what most of the inexpensive garments offered for promo are made of. But guess what? Major retail stores have BANNED this fabric from being sold in their stores for years. Inexpensive is not always a benefit.
      2. Quality garments have the ability to get a sharper, more defined imprint because the tight knit in the fabrics prevent ink from bleeding.
      3. Studies prove that people buy from companies who have shared values. They will spend extra money on items that are environmentally and socially responsible and ethical. We do the research and can guide our clients in the right direction.
      4. What people wear effects their mood. When it comes to apparel, consumers experience the whole shirt, not just the design on it. How they FEEL when they wear the garment will evoke an emotion that in turn gets attached to your brand. Make it a good one!
      5. BIG BUNNY ADVANTAGE! We were thrilled to hear these facts from the experts: creative decoration enhances final goods. Not only do we specialize in graphic design, we also have the expertise to skillfully recommend complimentary color combinations, unique decoration techniques and creative design placement. We got that retail vibe! Our favorites are tone-on-tone, puff ink and mixed media.
      6. End users want QUALITY and associate negativity with poorly made garments. Align your high quality brand that you work so hard on with apparel of equal quality. Don’t devalue your brand with a cheaply constructed piece.
      7. Apparel is largely psychological – we learned that our customers need to see and physically feel in order to make a connection and justify paying more for a quality piece. Virtual mockups and physical samples are available to make this easier on our clients.
      8. Retail trends SELL. We align ourselves with industry experts on trending silhouettes, colors, cuts and fabrics to ensure our clients stay looking fresh!
      9. A fit for every body type. Gone are the days of mass ordered, ill-fitting garments. One size and silhouette does not fit all and it is time we recognize that. Our vendors have mens/ladies fit companions for most pieces as well as youth and plus size!
      10. Cost per impression is lower on a more expensive piece. You read that correctly. When a quality piece is used for promo apparel, even if it is more expensive initially, there is added value in impressions. You are investing in more impressions with a garment that will get worn and seen multiple times (have you heard the term “walking billboard”?) versus investing in a garment that will get trashed and not supply you with the impressions you thought you were paying for. Make the most of your branding efforts!

    Are you ready to implement these methods into your branding strategy? Contact us to get on the path to branded apparel success!