Your Guide to Branded Holiday Gifts

Are you ready for gifting season?
The holidays are a busy time for family and work – eliminate stress by ordering your branded holiday gifts NOW. Stay on the nice list, beat the rush and avoid any inventory and shipping issues with our simple guide below.

 

Step 1
Set up a call – let us curate items for you to choose from that align with your brand (and your budget). We list our Top 10 Gift Items for 2021 HERE.

 

Step 2
Order EARLY. Like now. This is your sign to get the conversation started with us to ensure your items arrive before the big day (remember – the world is experiencing a supply chain disruption and promotional products are no exception!). Our target date for you to finalize your branded gift selection is MONDAY, OCTOBER 18th!

 

Step 3
Bundle items with consistent imprint designs to create memorable gift experiences. We suggest adding in fun apparel pieces to your gifts as well as locally sourced goodies (for example, a bag of local coffee beans included with your branded mug!).

 

Step 4
Consider packaging add-ons. Increase branding impact with quality packaging. From gift bags and tissue paper to belly bands and full custom boxes, we provide options that complete the look and enhance presentation.

 

Step 5
Don’t forget the stationery. Reinforce the perception of a high quality brand with matching branded stationery. As designers, we keep the look cohesive and within brand standards. A custom note goes a LONG way!

 

Step 6
Schedule for fulfillment. Beyond collecting addresses and making a trip to the post office or in-person delivery, include time for packing the gifts up nicely and securely. Don’t have the time to commit? We provide this service, custom priced per project!

 

Ready to make this holiday season a streamlined success for your brand? Contact us to get started!

 

Not sure holiday gifts are a good fit for your brand?
Click here to find out why we suggest investing!


Create Successful Brands with HR

A Human Resources department and staff wear many hats, one of the most important being to attract and retain winners. HR has a large impact on the success of a company’s branding and on creating organic brand ambassadors. With an HR teams’ support, a brand can grow and become stronger with each new employee!

Employee recruiting starts with attracting the best candidates. Make your brand memorable by creating a modern event space that is well designed. Provide functional and useful take home swag to stay top of mind for visitors and potential team members.

Once hired, on-boarding is an essential step in retention. Make new employees feel welcome and excited by providing branded items upon arrival. Team building is exponentially more successful when a strong brand is involved. Backpacks, lunch bags, lanyards, drinkware and desktop items are perfect.

A huge HR goal is to retain the employees they have through continuing education. Keep the motivation going by providing incentive swag at training opportunities. Apparel, journals and power banks top our list.

Show the love regularly to keep employees happy and satisfied. It is science -if someone is under appreciated, they won’t stick around. Recognize hard work with awards, gift sets and home goods. These are nice branded pieces that make employees feel special.

What about a company store? Wether it’s used for uniforming and required company apparel or for fun swag items gifted through a points reward system, company stores are a guaranteed HR win. These are web based platforms that streamline buying for branded products. They keep sizing and quantities in one place and provide inventory feedback along with reports and fundraising. Ask us for more details if you think a company store might be a good fit for your brand!

Big Bunny Creative supports HR teams’ ability to attract and retain awesome employees by growing strong and powerful brands. Make your next HR goal a success with us by your side!


5 Reasons to INVEST in Promotional Products Now

Think about this for a second: Promotional products are an investment in your brand, not an expense.

In every business, cost vs return must be assessed. We educate our clients on the benefits of investing in creative, unique and quality promo and the VALUE that it can add to their brands. This thought process apples to professional design, printed pieces and apparel too!

When thinking about growing your brand and adjusting your marketing strategy, we suggest investing in branded promotional products. Here’s WHY:

1. Perfect promo items bring awareness to your brand.

2. Using high quality pieces elevates how your brand is perceived.

3. When your branded item is actually kept and used, your brand impressions increase.

4. Brand recall increases with a positive and memorable gift experience.

5. When clients feel appreciated and special, they become brand loyal, repeat clients who are advocates of your business for FREE (yay referrals!).

The one trait that exponentially grows return on all of these benefits? Consistency and cohesiveness. Big Bunny Creative makes this easy – we are able to streamline your projects with in house design nerds who understand the importance of brand guidelines and how that alone can strengthen a brand.

Contact us and achieve maximum value out of your marketing budget!


5 Reasons You Need to Invest in a Branded Backdrop

Events are FINALLY coming back. Precautions in place, this is soooo good for businesses and mental health across the board.

Branded backdrops are an event photo-op favorite – and we want your brand to steal the show! We have several options of backdrops to fit different budgets, design included. All backdrops come with super easy set up and travel gear.

Branded backdrops are large, sturdy, durable, washable… and NOT cheap. But with all of the benefits they give to your brand, they are worth the investment:

1.  HIGH VISIBILITY
The size of backdrop we sell the most of is an 8’x8′. We also offer an 8’x10′. EIGHT FEET of visibility for your brand – that can definitely be spotted from across a room! The purpose of these is to attract photo-takers, so place them strategically to get your brand seen. When you order a backdrop, design and layout is included in the pricing, so we can promise that your brand will look great and get noticed.

2. EXTENDED REACH
Reach is the total number of unique people or accounts who view your content. In this case, you are not only reaching the number of people that are attending the specific event where your backdrop is set up, but also extending that reach to people who are viewing posted and shared content – it grows exponentially!

3. REPEAT BRAND IMPRESSIONS
An impression is the number of times people see your content. The number of times people will go back to look at their photos and posts, re-post from the event or even have a printed photo that they see often, gives a repeat impression each time.
TIP: Have this station set up with a printer so it becomes a take home promotional product for your brand at the same time!

4. HIGH PERCEIVED VALUE
This is essentially a red carpet item. Celebrities and influencers rarely have their photo taken at events without one behind them. For a reusable item, this will pay for itself in exposure and add some class and fun to your brand at events!

5. FUN
Branded backdrops are always the life of a party and a huge hit at events! From fairs and festivals to trade shows and in-office events, branded photo opportunities are a no-brainer.

Do not miss this branding opportunity! Big Bunny Creative provides clients with branded backdrops for $399. This price includes an 8′ x 8′ custom, full-color fabric backdrop, heavy duty hardware stand and canvas travel bag plus free shipping. These are lightweight, easy to carry, simple to assemble, washable and have a fast production time of 5-7 business days. You can also order a replacement fabric piece for $285 (ideal for multiple designs, sponsoring different events, etc.) without the cost of purchasing a whole new stand.

Contact us to get more information on how to get your brand out there!


Create a Brand for Your Salon

The beauty industry is booming, BUT the competition is real. You’ve got the talent, now what?

We work with several salons and gals in the beauty biz who understand that branding yourself WORKS. Gain new clients and keep consistent and more frequent retention with these marketing tips:

Stay networking

Create opportunities for organic content

Create brand ambassadors through memorable experiences

We picked several promo items to keep our beauty industry friends connected with their clients to keep them top of mind for referrals and for their next appointment!

Take a look HERE to see if one of these promotional product ideas might work for your brand and budget.

Perfect for:
Networking
Retail Touch Points
Creating an Experience
Client Appreciation
Merch (AKA passive income!)

Big Bunny Creative grows strong brands – meaning we all start somewhere. Wether you are still thinking of a business name or an industry leader, there is always room for growth and improvement! Schedule a strategy call with us today to set a clear path for marketing success. We can’t wait to see your brand story grow!


Real Estate Marketing Tips

The real estate industry has highs and lows, but  your marketing should always be HIGH!

Even during lulls and off seasons, networking your brand and keeping in touch with clients is essential for maintaining that future business.

We picked several promo items to help connect our real estate industry friends with their clients to keep them top of mind for referrals and for their next big move.

Take a look HERE to see if one of these promotional product ideas might work for your brand and budget.

Perfect for:
Networking
Open House Giveaways
Making the Sale
Welcoming Them Home
Keeping in Touch

Buying and selling is a BIG DEAL. Celebrate with custom packaging and branded inserts or custom stationery. We can’t wait to see your brand story grow!


Take Steps Towards Marketing Success!

Got 2 Minutes?

Trying anything new can be overwhelming. When we suggest adding in promotional products to a marketing strategy, some might think “Where do I even start?”.

There are so many variables to take in to account when initiating a promo project that, if not considered in the beginning, could cause problems down the road. THIS is where Big Bunny Creative adds value – we provide a streamlined intake form to make your promotional products process as smooth and as simple as possible. We gather all of the required information, get our creative juices flowing and present products and designs that fit your brand goals.

Click through below to take a look at the first step to a successful promo journey- it only takes 2 minutes! We look forward to creating with you!


10 Fun Facts About the Face Behind the Brand

Recently, I mentioned to a client the importance of showing their face and telling their brand story because it created a connection with their target audience that no big box store could ever compete with. It sparks that emotional reaction and builds a bond that people seek out.

Taking my own advice, I realized that I had been so caught up in completing my daily checklists that I was failing to connect with MY audience. I am so thankful that my business and community is growing and I love getting to know all of our supporters.

My name is Candace Parker, owner of Big Bunny Creative and graphic design nerd. Here are 10 things I’d like to share with you to break the ice, start a conversation and get you inspired!

  1. I named Big Bunny Creative after a cat. Yep.
  2. I graduated from Texas A&M University (WH08P!).
  3. I am a proud lefty.
  4. I have been a business owner since 2011 with my freelancing side gig “The Design Mama”.
  5. I will never say no to champagne.
  6. My son is my photographer for a lot of what you see on social media.
  7. I was a designer at Igloo for 3 years – yes, the cooler company!
  8. I wanted to be a vet or an art teacher growing up.
  9. I know how to code websites but do not enjoy it.
  10. I have been known to have a potty mouth.

Is any of this surprising? I hope that putting a face and a personality to my brand builds a stronger and more real connection with you! I am excited for this season in my life and look forward to showing more behind the scenes of my marketing passion in 2021.

Want branding tips & promo ideas?

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2021 Brand Goals Checklist

The new year calls for a brand audit – use the following information and download our free interactive checklist to start strong. Success is yours this year!

Establish a primary logo, brand fonts & colors.
A strong logo is the nucleus of a successful brand. Having a horizontal AND a stacked version ensures that it can be used across all media and is less likely to get altered and create inconsistencies. Establishing and being strict with brand colors and fonts makes it easier for your clients to recognize your brand and increases recall. Following a brand guide increases the value of your business – first impressions are everything!

Present your mission clearly.
Make it fool-proof for your clients to believe they need your product or service. State exactly what it is that you are offering and how it will add value to their lives. Eliminate any chance of second guessing by being transparent and and to the point.

Create a brand voice that relates to your ideal client.
Brand voice is anything put out into the world that represents your brand – text in your website, social media content and marketing materials like flyers and promo are all pieces that need to be cohesive and emulate the same vibe. That vibe needs to be one that your ideal client can relate to and trust. Do some research on your target market and adjust your voice to speak their language.

Engage in social media & the local community.
The more you engage, the more your business will achieve growth. Keep word of mouth positive. DM organic followers on social media to thank them for the support and ask if they have any questions for you – make real connections with people who are already showing interest in your brand. Donate time, products or services to local causes that align with your brand and are important to you. Sponsoring events, offering discounts to service men and women or teachers or volunteering as a team is another way to engage and show you care while generating multiple touch points that bring awareness to your brand.

Show the love to your clients with branded swag.
There is major marketing strength in promotional products. Giving away promo that aligns with your brand in a memorable way will pay for itself when you gain brand ambassadors. Showing appreciation to existing clients with branded swag will keep you top of mind for repeat purchases. Get a dream clients’ attention by treating them to something creative and special that makes your brand unforgettable. Promotional products have staying power and generate additional impressions when re-used.

We incorporate promo into ALL of our marketing strategies. Learn more about how to use branded swag to elevate your next campaign HERE.

BE CONSISTENT.
This applies to each of the check points above and to everything you do in marketing. If you are consistent in keeping all of these brand fundamentals in check, it will be easy for clients to find your business, recall your business, develop trust and become brand ambassadors. Your brand value will increase and sales and income will follow.

This short list may seem overwhelming when you start to tackle it, but you do not have to be an expert on everything. We believe in using our talents where they best fit, and outsourcing tasks when we are not confident.

Creating and executing marketing strategies is our passion – we are excited to be a partner in your 2021 brand goals!

GET THE FREE CHECKLIST


Are You Making This DIY Marketing MISTAKE?

The internet is full of great marketing resources – this blog being one of them! We are true believers in research and learning something new every day. But where do you draw the line at “I could do that myself” and “I should call an expert”?

When it comes to promotional products, one can simply search “logo on a bag” and be bombarded with thousands of websites offering thousands of styles, colors, sizes and imprints. But is DIY promo really the way to go?

This is where Big Bunny Creative offers huge VALUE to our clients:

  • Customer Service – We are humans! No frustration chatting with a robot overseas, we are here to help and understand your needs.
  • Knowledge – WE KNOW PROMO. This is our passion. We stay on top of the newest trends in the industry and can offer options, insight and creative ideas no search engine can compare.
  • Solutions – With experience in branded promo and apparel, we have the advantage to offer our clients unique decorating techniques, item suggestions and value adding solutions like packaging and fulfillment.
  • Creativity – Graphic artists in house deliver retail look designs – quickly! Online retailers only offer your logo slapped on product. Let’s get creative with it!
  • Branding – We are familiar with your brand. Working with Big Bunny Creative on your promo orders ensures that all designs fall within your company’s brand standards and that all projects are aligned with your brand as a whole.
  • Eliminate GuessworkWhat are the imprint requirements? What are the hidden costs? Are there extra charges for more colors? Can my logo be bigger? What file format do I need? Is there enough inventory to fulfill my order? These are some of the most commonly asked questions when it comes to placing an order – and we know the answers! We take the confusion out of promo, decoration and logistics and streamline your orders.
  • Quick Turns – Your time is valuable. Don’t waste it taking a chance on sketchy product and service reviews from strangers. We work closely alongside our clients and our vendors to provide communication, timely artwork edits and access to supply updates.
  • Quality Guarantee – Eliminate the fear of disappointment and stop double guessing your investment. We maintain relationships with our suppliers and see their product in person and often. We only offer high quality promo and apparel to ensure that you will love your items.

So, just because you can DIY promo, doesn’t mean you should! We are here for you every step of the way to provide unique items and apparel pieces with clean designs to meet your campaign goals and make your investment a success.

Get started by contacting us with your next campaign idea or browse our preferred vendors’ items HERE. We look forward to creating something amazing with you!