10 Tips on How to Boost Brand Confidence in 2020
When you speak about your brand, do you feel confident? Is it easy? Does it bring you joy?
Without getting all Marie Kondo, if speaking about your brand doesn't bring on feelings of passion, excitement and pride, it may be time for a brand revamp!
The strongest brands (think Apple or Macy's for example) are established, easily recognizable, and consistent. These brands can be spotted a mile away and have a high recall, even at just a glimpse.
How does one achieve these brand goals?
- Establish a primary logo (AND a secondary if you're feeling like a boss!)
- Define a brand font
- Use only approved, specific PMS colors
Strong brands aren't all about good looks. What's on the inside counts too! Take a look around, and when you see a logo, pay attention to how it makes you feel. We associate and attach feelings to brands that come from our experiences, good and bad. Keeping customer service on point is key for the success of the tips below.
Want to integrate good vibes into your brand?
- Make the problem you solve very obvious
- Present your mission clearly
- Establish a brand voice your ideal client is comfortable with and can relate to
The final brand confidence booster may seem like a no-brainer, but it is very powerful - connect your brand with real clients. All the marketing tricks in the book won't bring any ROI if it's not being presented to and connected with ideal clients.
Get your brand out there!
- Create an active presence on social media
- Engage in the local community
- Show the love to your clients (new AND existing... hello, referrals!)
The number one thing that will increase the impact of all of these tips and make your brand a success is CONSISTENCY.
Bring it in, get it together, and set your sights on a prosperous 2020!
For an in-depth analysis, take our brand assessment quiz! We will send you a more specific diagnosis along with services we see that align with your branding needs.
Get Ready, It's Gift Giving Szn!
The holidays are literally upon us. Are you prepared?
Don't be that guy who shows up empty handed - show your clients and employees you appreciate them with branded gifts. Keep your name top of mind and in good spirits with the people who make your brand successful. Take a look at our top 10 gift ideas for this season or give us a shout if you have something specific in mind. Anything is possible!
Take it up a notch! Add custom packaging, gift bags and bows to make your gift even more memorable.
Look! We are in Voyage Magazine!
OMG! Check out Big Bunny Creative's story in Voyage Houston Magazine (Instagram: @voyagehouston) - we are so excited to be featured alongside Houston's business badasses and get ourselves SEEN! Complete with Mean Girls quote, of course. Read the full article here!
Hello, my name is Big Bunny.
Big Who? Big Bunny!
With a name that stems from a childhood pet who was quite the badass, Big Bunny Creative is a full-service design and branding boutique keeping that legacy alive.
“Bunny” was actually a hard-core outdoor cat from the country who was given to a couple of kids on Easter morning. Bunny always blazed his own trail, fought back against the neighborhood bullies (birds were his arch nemesis) and protected his family all while still being the most lovable, BIG fluff ball one could wish for. He was a fearless survivor, surely using more than his allotted 9 lives and was well known in the community for his strong presence... and not looking for oncoming traffic. Bunny has since passed, but his memory lives on in this creative agency that strives to keep him proud by staying innovative, passionate, and lovable.
What We Do
Our focus is on adding value and providing killer ROI. We believe in really digging deep to develop brands into their highest potential and providing a hands-on experience that will give you all the feelz and measurable results.
Open dialogue, strong designs and project analysis are the foundation of our effective branding services. We equip our clients with tailored strategies that enable them to level up. All of this mixed with a touch of BBC love and you've got yourself a successful brand story!
All About the Vibe
The Big Bunny team is lead by Candace Parker. A graphic designer and marketing nerd herself, her desire to change the world through design landed her here–an agency of her own with no boundaries and no bad ideas. She believes in creating “vibes” for her clients’ brands that bring them to life and allows them to flourish organically.
“The vibe” is our guiding light here at BBC. Each piece of a brand, no matter how small, should be well thought out and contribute to the overall feeling you want to emulate to your buyers. It might seem overwhelming, but that’s where we hop in!
Trust Us, We’re Design Nerds!
Growing brands is our passion. We love to see our clients succeed and it makes our chubby cheeks smile to create purposefully amazing designs that elevate things to the next level.
We’re your creative advisor and your support system. We make your vision a reality. We want you to be a Big Bunny Badass!
Did We Just Become Best Friends?
Yes! Keep up with our journey and score some sweet deals and freebies by signing up for our Bunny Tales newsletter and by following us along the Bunny trail on Instagram.
Welcome to our community, we’re so happy you’re here!