5 Characteristics of a Successful Promotional Product

Imagine this: You have decided to sponsor a large event that your target audience will be attending. You spend months curating the ideal customer experience for them to learn all about your brand, build awareness and gain their trust and loyalty. Your goal is to present your brand and gain new clients. The next question is, how will you get them to remember the brand experience once the event is over? How do you stand out among the other sponsors as a brand the attendees will purchase from?

This is where promotional products come in. Reserve part of your marketing budget to be dedicated to a promo item that will serve a purpose far past the event day and extend the shelf life of the event efforts.

To ensure your promotional product item selection is a success, make sure it has each of these 5 qualities:

Usability
We like to call this “no-throw promo”. In a nutshell, you do not want to select and spend marketing dollars on an item that will be taken straight to the trash can. Not only is it a waste of your time and money, it is bad for the environment! Spend time researching what your target audience cares about, what their values are and where their time is spent. This will narrow down your list and allow you to creatively determine a promo item you can be sure your clients will use and love.

Visibility
Promo is all about IMPRESSIONS. This is the number of times your brand will be seen. Wether it is seen by the same person every day when they sit down at their desk, seen by others who come in contact with your client who is wearing your t-shirt running errands, or seen by tons of people at a festival where your brand is on a party-goers phone accessory, choose something that will be out and about, displayed prominently on a body or desktop and SEEN!

Quality
Impress your clients by presenting them with an item that makes them feel special and cared about. Gifting quality promotional products reflects the quality of your brand and creates a connection between you, your client and high perceived value. WIN!

Alignment
This is a 2 part characteristic – the promotional product needs to not only align with your brand but align with the event or campaign as well. For example, if your brand values eco-friendly practices, ensure that your items and their factories do too. Communicate this to your recipients to deepen the connection with them. This is brand alignment. Event/campaign alignment comes in the form of choosing an item that will be used by its recipient AND in choosing a design to imprint and brand the item with that makes sense. An easy way to think of this is to pick a theme, then make sure that theme is something your brand can be proud of.

Memorability
Promo item selection should have a strong emphasis on customer experience – present the items creatively to etch the positive feeling into the recipients memory and the promo will pay for itself in a happy, loyal customer! That is VALUE.

With all of these attributes checked off, your target audience will have gone home from this event with a branded item they will hang on to, be proud of, show off and use. It will give them all the feelz when they whip it out and remind them to always turn to your company when the time comes for them to purchase. Your marketing campaign and promotional product was a success!

Creating success stories like these are our passion. Let us know how we can support your next promo campaign!

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10 Tips to Boost Brand Confidence

When you speak about your brand, do you feel confident? Is it easy? Does it bring you joy?

Without getting all Marie Kondo, if speaking about your brand doesn’t bring on feelings of passion, excitement and pride, it may be time for a brand revamp!

The strongest brands (think Apple or Macy’s for example) are established, easily recognizable, and consistent. These brands can be spotted a mile away and have a high recall, even at just a glimpse.

How does one achieve these brand goals?
1. Establish a primary logo (AND a secondary if you’re feeling like a boss!)
2. Define a brand font
3. Use only approved, specific PMS colors

Strong brands aren’t all about good looks. What’s on the inside counts too! Take a look around, and when you see a logo, pay attention to how it makes you feel. We associate and attach feelings to brands that come from our experiences, good and bad. Keeping customer service on point is key for the success of the tips below.

Want to integrate good vibes into your brand?
4. Make the problem you solve very obvious
5. Present your mission clearly
6. Establish a brand voice your ideal client is comfortable with and can relate to

The final brand confidence booster may seem like a no-brainer, but it is very powerful – connect your brand with real clients. All the marketing tricks in the book won’t bring any ROI if it’s not being presented to and connected with ideal clients.

Get your brand out there!
7. Create an active presence on social media
8. Engage in the local community
9. Show the love to your clients (new AND existing… hello, referrals!)

10. The number one thing that will increase the impact of all of these tips and make your brand a success is CONSISTENCY.

Bring it in, get it together, and set your sights on a prosperous 2022!

For an in-depth analysis, take our brand assessment quiz! We will send you a more specific diagnosis along with services we see that align with your branding needs.


Your Guide to Branded Holiday Gifts

Are you ready for gifting season?
The holidays are a busy time for family and work – eliminate stress by ordering your branded holiday gifts NOW. Stay on the nice list, beat the rush and avoid any inventory and shipping issues with our simple guide below.

 

Step 1
Set up a call – let us curate items for you to choose from that align with your brand (and your budget). We list our Top 10 Gift Items for 2021 HERE.

 

Step 2
Order EARLY. Like now. This is your sign to get the conversation started with us to ensure your items arrive before the big day (remember – the world is experiencing a supply chain disruption and promotional products are no exception!). Our target date for you to finalize your branded gift selection is MONDAY, OCTOBER 18th!

 

Step 3
Bundle items with consistent imprint designs to create memorable gift experiences. We suggest adding in fun apparel pieces to your gifts as well as locally sourced goodies (for example, a bag of local coffee beans included with your branded mug!).

 

Step 4
Consider packaging add-ons. Increase branding impact with quality packaging. From gift bags and tissue paper to belly bands and full custom boxes, we provide options that complete the look and enhance presentation.

 

Step 5
Don’t forget the stationery. Reinforce the perception of a high quality brand with matching branded stationery. As designers, we keep the look cohesive and within brand standards. A custom note goes a LONG way!

 

Step 6
Schedule for fulfillment. Beyond collecting addresses and making a trip to the post office or in-person delivery, include time for packing the gifts up nicely and securely. Don’t have the time to commit? We provide this service, custom priced per project!

 

Ready to make this holiday season a streamlined success for your brand? Contact us to get started!

 

Not sure holiday gifts are a good fit for your brand?
Click here to find out why we suggest investing!


Create Successful Brands with HR

A Human Resources department and staff wear many hats, one of the most important being to attract and retain winners. HR has a large impact on the success of a company’s branding and on creating organic brand ambassadors. With an HR teams’ support, a brand can grow and become stronger with each new employee!

Employee recruiting starts with attracting the best candidates. Make your brand memorable by creating a modern event space that is well designed. Provide functional and useful take home swag to stay top of mind for visitors and potential team members.

Once hired, on-boarding is an essential step in retention. Make new employees feel welcome and excited by providing branded items upon arrival. Team building is exponentially more successful when a strong brand is involved. Backpacks, lunch bags, lanyards, drinkware and desktop items are perfect.

A huge HR goal is to retain the employees they have through continuing education. Keep the motivation going by providing incentive swag at training opportunities. Apparel, journals and power banks top our list.

Show the love regularly to keep employees happy and satisfied. It is science -if someone is under appreciated, they won’t stick around. Recognize hard work with awards, gift sets and home goods. These are nice branded pieces that make employees feel special.

What about a company store? Wether it’s used for uniforming and required company apparel or for fun swag items gifted through a points reward system, company stores are a guaranteed HR win. These are web based platforms that streamline buying for branded products. They keep sizing and quantities in one place and provide inventory feedback along with reports and fundraising. Ask us for more details if you think a company store might be a good fit for your brand!

Big Bunny Creative supports HR teams’ ability to attract and retain awesome employees by growing strong and powerful brands. Make your next HR goal a success with us by your side!


5 Reasons to INVEST in Promotional Products Now

Think about this for a second: Promotional products are an investment in your brand, not an expense.

In every business, cost vs return must be assessed. We educate our clients on the benefits of investing in creative, unique and quality promo and the VALUE that it can add to their brands. This thought process apples to professional design, printed pieces and apparel too!

When thinking about growing your brand and adjusting your marketing strategy, we suggest investing in branded promotional products. Here’s WHY:

1. Perfect promo items bring awareness to your brand.

2. Using high quality pieces elevates how your brand is perceived.

3. When your branded item is actually kept and used, your brand impressions increase.

4. Brand recall increases with a positive and memorable gift experience.

5. When clients feel appreciated and special, they become brand loyal, repeat clients who are advocates of your business for FREE (yay referrals!).

The one trait that exponentially grows return on all of these benefits? Consistency and cohesiveness. Big Bunny Creative makes this easy – we are able to streamline your projects with in house design nerds who understand the importance of brand guidelines and how that alone can strengthen a brand.

Contact us and achieve maximum value out of your marketing budget!


5 Reasons You Need to Invest in a Branded Backdrop

Events are FINALLY coming back. Precautions in place, this is soooo good for businesses and mental health across the board.

Branded backdrops are an event photo-op favorite – and we want your brand to steal the show! We have several options of backdrops to fit different budgets, design included. All backdrops come with super easy set up and travel gear.

Branded backdrops are large, sturdy, durable, washable… and NOT cheap. But with all of the benefits they give to your brand, they are worth the investment:

1.  HIGH VISIBILITY
The size of backdrop we sell the most of is an 8’x8′. We also offer an 8’x10′. EIGHT FEET of visibility for your brand – that can definitely be spotted from across a room! The purpose of these is to attract photo-takers, so place them strategically to get your brand seen. When you order a backdrop, design and layout is included in the pricing, so we can promise that your brand will look great and get noticed.

2. EXTENDED REACH
Reach is the total number of unique people or accounts who view your content. In this case, you are not only reaching the number of people that are attending the specific event where your backdrop is set up, but also extending that reach to people who are viewing posted and shared content – it grows exponentially!

3. REPEAT BRAND IMPRESSIONS
An impression is the number of times people see your content. The number of times people will go back to look at their photos and posts, re-post from the event or even have a printed photo that they see often, gives a repeat impression each time.
TIP: Have this station set up with a printer so it becomes a take home promotional product for your brand at the same time!

4. HIGH PERCEIVED VALUE
This is essentially a red carpet item. Celebrities and influencers rarely have their photo taken at events without one behind them. For a reusable item, this will pay for itself in exposure and add some class and fun to your brand at events!

5. FUN
Branded backdrops are always the life of a party and a huge hit at events! From fairs and festivals to trade shows and in-office events, branded photo opportunities are a no-brainer.

Do not miss this branding opportunity! Big Bunny Creative provides clients with branded backdrops for $399. This price includes an 8′ x 8′ custom, full-color fabric backdrop, heavy duty hardware stand and canvas travel bag plus free shipping. These are lightweight, easy to carry, simple to assemble, washable and have a fast production time of 5-7 business days. You can also order a replacement fabric piece for $285 (ideal for multiple designs, sponsoring different events, etc.) without the cost of purchasing a whole new stand.

Contact us to get more information on how to get your brand out there!


Create a Brand for Your Salon

The beauty industry is booming, BUT the competition is real. You’ve got the talent, now what?

We work with several salons and gals in the beauty biz who understand that branding yourself WORKS. Gain new clients and keep consistent and more frequent retention with these marketing tips:

Stay networking

Create opportunities for organic content

Create brand ambassadors through memorable experiences

We picked several promo items to keep our beauty industry friends connected with their clients to keep them top of mind for referrals and for their next appointment!

Take a look HERE to see if one of these promotional product ideas might work for your brand and budget.

Perfect for:
Networking
Retail Touch Points
Creating an Experience
Client Appreciation
Merch (AKA passive income!)

Big Bunny Creative grows strong brands – meaning we all start somewhere. Wether you are still thinking of a business name or an industry leader, there is always room for growth and improvement! Schedule a strategy call with us today to set a clear path for marketing success. We can’t wait to see your brand story grow!


Real Estate Marketing Tips

The real estate industry has highs and lows, but  your marketing should always be HIGH!

Even during lulls and off seasons, networking your brand and keeping in touch with clients is essential for maintaining that future business.

We picked several promo items to help connect our real estate industry friends with their clients to keep them top of mind for referrals and for their next big move.

Take a look HERE to see if one of these promotional product ideas might work for your brand and budget.

Perfect for:
Networking
Open House Giveaways
Making the Sale
Welcoming Them Home
Keeping in Touch

Buying and selling is a BIG DEAL. Celebrate with custom packaging and branded inserts or custom stationery. We can’t wait to see your brand story grow!


Take Steps Towards Marketing Success!

Got 2 Minutes?

Trying anything new can be overwhelming. When we suggest adding in promotional products to a marketing strategy, some might think “Where do I even start?”.

There are so many variables to take in to account when initiating a promo project that, if not considered in the beginning, could cause problems down the road. THIS is where Big Bunny Creative adds value – we provide a streamlined intake form to make your promotional products process as smooth and as simple as possible. We gather all of the required information, get our creative juices flowing and present products and designs that fit your brand goals.

Click through below to take a look at the first step to a successful promo journey- it only takes 2 minutes! We look forward to creating with you!


10 Fun Facts About the Face Behind the Brand

Recently, I mentioned to a client the importance of showing their face and telling their brand story because it created a connection with their target audience that no big box store could ever compete with. It sparks that emotional reaction and builds a bond that people seek out.

Taking my own advice, I realized that I had been so caught up in completing my daily checklists that I was failing to connect with MY audience. I am so thankful that my business and community is growing and I love getting to know all of our supporters.

My name is Candace Parker, owner of Big Bunny Creative and graphic design nerd. Here are 10 things I’d like to share with you to break the ice, start a conversation and get you inspired!

  1. I named Big Bunny Creative after a cat. Yep.
  2. I graduated from Texas A&M University (WH08P!).
  3. I am a proud lefty.
  4. I have been a business owner since 2011 with my freelancing side gig “The Design Mama”.
  5. I will never say no to champagne.
  6. My son is my photographer for a lot of what you see on social media.
  7. I was a designer at Igloo for 3 years – yes, the cooler company!
  8. I wanted to be a vet or an art teacher growing up.
  9. I know how to code websites but do not enjoy it.
  10. I have been known to have a potty mouth.

Is any of this surprising? I hope that putting a face and a personality to my brand builds a stronger and more real connection with you! I am excited for this season in my life and look forward to showing more behind the scenes of my marketing passion in 2021.

Want branding tips & promo ideas?

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