Take Steps Towards Marketing Success!

Got 2 Minutes?

Trying anything new can be overwhelming. When we suggest adding in promotional products to a marketing strategy, some might think “Where do I even start?”.

There are so many variables to take in to account when initiating a promo project that, if not considered in the beginning, could cause problems down the road. THIS is where Big Bunny Creative adds value – we provide a streamlined intake form to make your promotional products process as smooth and as simple as possible. We gather all of the required information, get our creative juices flowing and present products and designs that fit your brand goals.

Click through below to take a look at the first step to a successful promo journey- it only takes 2 minutes! We look forward to creating with you!

10 Fun Facts About the Face Behind the Brand

Recently, I mentioned to a client the importance of showing their face and telling their brand story because it created a connection with their target audience that no big box store could ever compete with. It sparks that emotional reaction and builds a bond that people seek out.

Taking my own advice, I realized that I had been so caught up in completing my daily checklists that I was failing to connect with MY audience. I am so thankful that my business and community is growing and I love getting to know all of our supporters.

My name is Candace Parker, owner of Big Bunny Creative and graphic design nerd. Here are 10 things I’d like to share with you to break the ice, start a conversation and get you inspired!

  1. I named Big Bunny Creative after a cat. Yep.
  2. I graduated from Texas A&M University (WH08P!).
  3. I am a proud lefty.
  4. I have been a business owner since 2011 with my freelancing side gig “The Design Mama”.
  5. I will never say no to champagne.
  6. My son is my photographer for a lot of what you see on social media.
  7. I was a designer at Igloo for 3 years – yes, the cooler company!
  8. I wanted to be a vet or an art teacher growing up.
  9. I know how to code websites but do not enjoy it.
  10. I have been known to have a potty mouth.

Is any of this surprising? I hope that putting a face and a personality to my brand builds a stronger and more real connection with you! I am excited for this season in my life and look forward to showing more behind the scenes of my marketing passion in 2021.

Want branding tips & promo ideas?

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2021 Brand Goals Checklist

The new year calls for a brand audit – use the following information and download our free interactive checklist to start strong. Success is yours this year!

Establish a primary logo, brand fonts & colors.
A strong logo is the nucleus of a successful brand. Having a horizontal AND a stacked version ensures that it can be used across all media and is less likely to get altered and create inconsistencies. Establishing and being strict with brand colors and fonts makes it easier for your clients to recognize your brand and increases recall. Following a brand guide increases the value of your business – first impressions are everything!

Present your mission clearly.
Make it fool-proof for your clients to believe they need your product or service. State exactly what it is that you are offering and how it will add value to their lives. Eliminate any chance of second guessing by being transparent and and to the point.

Create a brand voice that relates to your ideal client.
Brand voice is anything put out into the world that represents your brand – text in your website, social media content and marketing materials like flyers and promo are all pieces that need to be cohesive and emulate the same vibe. That vibe needs to be one that your ideal client can relate to and trust. Do some research on your target market and adjust your voice to speak their language.

Engage in social media & the local community.
The more you engage, the more your business will achieve growth. Keep word of mouth positive. DM organic followers on social media to thank them for the support and ask if they have any questions for you – make real connections with people who are already showing interest in your brand. Donate time, products or services to local causes that align with your brand and are important to you. Sponsoring events, offering discounts to service men and women or teachers or volunteering as a team is another way to engage and show you care while generating multiple touch points that bring awareness to your brand.

Show the love to your clients with branded swag.
There is major marketing strength in promotional products. Giving away promo that aligns with your brand in a memorable way will pay for itself when you gain brand ambassadors. Showing appreciation to existing clients with branded swag will keep you top of mind for repeat purchases. Get a dream clients’ attention by treating them to something creative and special that makes your brand unforgettable. Promotional products have staying power and generate additional impressions when re-used.

We incorporate promo into ALL of our marketing strategies. Learn more about how to use branded swag to elevate your next campaign HERE.

This applies to each of the check points above and to everything you do in marketing. If you are consistent in keeping all of these brand fundamentals in check, it will be easy for clients to find your business, recall your business, develop trust and become brand ambassadors. Your brand value will increase and sales and income will follow.

This short list may seem overwhelming when you start to tackle it, but you do not have to be an expert on everything. We believe in using our talents where they best fit, and outsourcing tasks when we are not confident.

Creating and executing marketing strategies is our passion – we are excited to be a partner in your 2021 brand goals!

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Are You Making This DIY Marketing MISTAKE?

The internet is full of great marketing resources – this blog being one of them! We are true believers in research and learning something new every day. But where do you draw the line at “I could do that myself” and “I should call an expert”?

When it comes to promotional products, one can simply search “logo on a bag” and be bombarded with thousands of websites offering thousands of styles, colors, sizes and imprints. But is DIY promo really the way to go?

This is where Big Bunny Creative offers huge VALUE to our clients:

  • Customer Service – We are humans! No frustration chatting with a robot overseas, we are here to help and understand your needs.
  • Knowledge – WE KNOW PROMO. This is our passion. We stay on top of the newest trends in the industry and can offer options, insight and creative ideas no search engine can compare.
  • Solutions – With experience in branded promo and apparel, we have the advantage to offer our clients unique decorating techniques, item suggestions and value adding solutions like packaging and fulfillment.
  • Creativity – Graphic artists in house deliver retail look designs – quickly! Online retailers only offer your logo slapped on product. Let’s get creative with it!
  • Branding – We are familiar with your brand. Working with Big Bunny Creative on your promo orders ensures that all designs fall within your company’s brand standards and that all projects are aligned with your brand as a whole.
  • Eliminate GuessworkWhat are the imprint requirements? What are the hidden costs? Are there extra charges for more colors? Can my logo be bigger? What file format do I need? Is there enough inventory to fulfill my order? These are some of the most commonly asked questions when it comes to placing an order – and we know the answers! We take the confusion out of promo, decoration and logistics and streamline your orders.
  • Quick Turns – Your time is valuable. Don’t waste it taking a chance on sketchy product and service reviews from strangers. We work closely alongside our clients and our vendors to provide communication, timely artwork edits and access to supply updates.
  • Quality Guarantee – Eliminate the fear of disappointment and stop double guessing your investment. We maintain relationships with our suppliers and see their product in person and often. We only offer high quality promo and apparel to ensure that you will love your items.

So, just because you can DIY promo, doesn’t mean you should! We are here for you every step of the way to provide unique items and apparel pieces with clean designs to meet your campaign goals and make your investment a success.

Get started by contacting us with your next campaign idea or browse our preferred vendors’ items HERE. We look forward to creating something amazing with you!

6 Ways to SLEIGH Branded Gifts This Holiday Season

The holiday season is upon us – do NOT make the mistake of leaving your clients off of your nice list!

Show your customers that you appreciate their loyalty, especially during the craziness that we call 2020. With branded items for every budget, we share 6 tips to “sleigh” your holiday gift game this season.

  1. Order your items in time. 
    Do not wait until the last minute! You are putting effort and budget towards this marketing strategy – make it count! Place promotional product gift orders by 12/7 to ensure holiday delivery.
  2. Give it a retail look.
    Refrain from slapping a logo on it and calling it a day. We suggest custom, retail look designs that incorporate your brand. This strategy increases the chances of the item being kept and used (repeat impressions!).
  3. Include personalization.
    We offer several items that have the option to include personalization (name, nickname, years of service, etc.) in addition to your branded artwork. Make recipients feel valued AND ensure the item gets used with this creative idea.
  4. Include custom packaging.
    While perceived as a high end addition, full custom packaging does NOT break the bank. Options like tags, belly bands and product inserts or backers are cost effective opportunities to strengthen your brand message. We love incorporating custom packaging into mailers with designed envelopes, boxes and tape.
  5. Offer coupons.
    Increase positive client experience and repeat business with coupon offerings within your gifts in the form of coupon codes or gift cards.
  6. Create custom stationery.
    Believe it or not, custom stationery is not significantly higher in price when compared to a generic store bought option. Presenting notes tailored to your brand increases the clients’ perceived value of your brand and reinforces awareness.
    MARKETING TIP: We suggest creating dual purpose cards – magnets, door hangers, posters and stickers are creative ways to get your notes NOTICED (and out of the trash)!

Learn how investing in holiday gifts adds value to your brand and peep some of our favorite options.

Want to leave your clients wanting more of your brand? Contact us to incorporate these tips into your gift giving, get creative ideas and to have customized designs that ensure holiday success!

What Is A Brand Guide? (And Why You Need One!)

What is a brand guide?

A brand guide (also called brand standards) is a document created to do just that, guide your brand. Brand guidelines are a tool designed to strengthen your brand identity through consistency. They ensure correct usage of all branding elements like logos, icons, colors, fonts and photography.

They are used as a reference and a rulebook that explains how your company should be presented to the world. It contains the “do’s and don’ts” to keep your brand on track.

They have the ability to be very basic (1 page) or very specific depending on client needs. Some include mission, vision, and emotional structures to guide the verbal tones along with the visual (for example, “creative”, “fun” or “bold”).

It is a guide that everyone in a company can use to understand how to represent their brand correctly and create a united, cohesive appearance that in turn adds value to your brand.

Why do you need one?

Brand Recognition – Your brand is how the world recognizes you. It is what builds trust in your clients.

Brand Consistency – Inconsistency will confuse clients, give your brand a low quality association and is a MAJOR turn off.

Brand Value – Following a guide will allow your brand to appear more professional and reliable. It will give your brand the power to level up in your industry.

Established Tool – You work hard on your brand, don’t let it go to waste! Provide all employees and designers with the tools to keep your brand a success with a strict brand guide.

Whether your brand is new or established, it is never too late to create a guide and gain that strength.

Click here to view Big Bunny Creative’s brand guide as an example and click through below to see some recognizable brand guides.

Shazam Brand Guide
Uber Brand Guide
Starbucks Brand Guide

Feeling sold? We are ready to support your brand goals! Contact us to get started on creating a stronger brand.

Promo Ideas for Your Small Scale Campaign

Have a campaign with a low budget or a smaller reach? We have promo for that!

No matter what the marketing goal or event size, we believe that a target audience should NEVER be left without a branded takeaway item.

Promotional products let your brand linger in your clients’ mind, reminds them of the positive experience interacting with your brand and keeps you top of mind when it is time for them to make a purchase. They are conversation pieces and encourage business referrals.

While some might think promo is only for more large scale events such as trade shows, a small client interaction (luncheons, small private classes or events, meeting for coffee etc.) has a more significant, meaningful and intimate impact. Take advantage of this focus and put your brand front and center.

With ability to order as low as 12 items in quantity, there are several promotional products we collected HERE that allow you to take advantage of the power of promo without such a large inventory investment or commitment.

MARKETING TIP: Use low quantity benefits to your advantage by offering exclusive, limited edition pieces.

Click here or below to check out some of our favorite low quantity promo items to get pricing, ideas and inspiration!

Support Breast Cancer with PINK Promo!

For Our Fighters, We Wear PINK

An issue close to so many hearts, we want to celebrate the lives of our women affected by breast cancer. For the loved ones lost and the survivors, we know this fight is never easy.

Big Bunny Creative is donating 20% of proceeds from all pink colored items sold now through November 1 to Susan G. Komen Houston. Check out this inspiring cause HERE to read their inspiring stories, get involved or to donate directly online.

Support your women clients and employees with education, access to healthcare and appointments and awareness gifts that give back! We put our 10 favorite pink promo items HERE. Get shopping!

5 Tasks to Accomplish During a Hurricane

With a hurricane looming over Houston and surrounding areas, we hope everyone is getting prepared to stay safe.

Whatever your situation, we put together a list of tasks to keep your time hunkering down productive (with or without power)!

  1. Learn or refresh a skill with YouTube tutorials
  2. Listen to an industry specific podcast
  3. Read a motivational book
  4. Create a mood board or mind map of some brand goals you want to achieve
  5. Nap! Take advantage of the dark skies to recharge

Let us know which activities you find the most inspiring! Enjoy and please be safe.

5 Reasons To Brand Your Apparel

Wearables are one of the most powerful promotional products when done correctly.

Check out our branding tips below and access our screen print pricing calculator to get started!

Why decorate your apparel?

BRAND VISIBILITY – Spread awareness and increase recognition, recall, impressions AND reach with each garment.

BRAND LOYALTY – Create a sense of community and corporate culture with garments that represent team, unity, and relationships. Gifting an experience to your clients through apparel will keep you top of mind for their next purchase.

How to make it count:

Invest in high quality. Convey success with garments made of quality material for a comfy, tailored item people WANT to wear. You will NOT get repeat impressions with poor quality, uncomfortable garments. This has an effect on the outcome of print processes as well.

Use professional designs. Inspire interest and add value by creating an emotional, memorable connection through eye catching design that puts your brand on a walking billboard. COST EFFECTIVE TIP: Use this design across multiple promotional products to create a branded experience for a cohesive campaign.

Differentiate & stand out. Use unique decoration locations and techniques to create fashion forward and more upscale pieces. Remember, how you market yourself is a direct reflection of how you want people to perceive your brand. Don’t be basic!

Click here for our full pricing list and contact us with any questions!